Twelve images across the homepage and product page — including every photo in the Alpine Shell Jacket gallery — have no description, so a screen reader announces them as unnamed images or skips them entirely.
This fails WCAG 1.1.1 — the single most-cited violation in ADA web lawsuits. It also means a blind shopper using a screen reader can't tell what any product photo shows.
Give every product image a short, factual description of what it shows — product name, color, and the detail the photo highlights. In most store editors this is the image's “alt text” field.