ADA lawsuits at record highs · EU law now in force

Is your store breaking accessibility law?

Over 4,000 US businesses were sued last year over website accessibility — most never saw it coming, and most settled for five figures. The law firms find targets with automated scans. CheckMyStore runs the same kind of checks on your store first, shows you exactly what they'd find, and builds the dated paper trail that proves you're fixing it.

View Example Report

60 seconds. No card. See what a demand letter would cite.

  • 4,000+

    US web-accessibility lawsuits filed every year — most against online stores.

  • $5k–$25k

    What it typically costs to settle one demand letter, before fixing anything.

  • June 2025

    EU Accessibility Act in force — it applies to any store selling to EU consumers.

  • 1 in 6

    Shoppers live with a disability. If they can't use your store, they buy elsewhere.

How it works

Three steps from “am I at risk?” to a dated paper trail.

01

Scan your store

A real browser opens your store and checks it against the WCAG accessibility rules that ADA and EU law reference.

02

Get plain-English findings

Every failure names the WCAG rule it breaks and is explained without jargon: what we found, the legal exposure, and exactly how to fix it — with screenshots.

03

Build your compliance record

Monthly re-scans track what's fixed and what's new, building a dated record — your evidence of ongoing monitoring.

Coverage

What we check.

The scan checks the barriers that most often shut out blind, low-vision, keyboard-only, and older shoppers — the same failures that show up again and again in ADA lawsuits.

  • Images without descriptions
  • Text too light to read
  • Buttons and links with no name
  • Form fields without labels
  • Keyboard access to menus and controls
  • Missing page structure and landmarks
  • Text baked into images
  • Meaning shown by color alone
  • Zoom and text-resize behavior
  • Language and page-title basics

Anatomy of a finding

What a finding looks like.

This is the exact format your report arrives in — an accessibility score, and every failure as a plain-English card: the WCAG rule it breaks, where it is, why it matters, and how to fix it.

Example report using a fictional demo store.

52/100
At risk

Accessibility score (automated)

2Critical2Serious0Moderate0Minor
#01CriticalRule checkWCAG 1.1.112 placesProduct images have no descriptions
Location: Product gallery and homepage collection imagesReference ↗
What we found

Twelve images across the homepage and product page — including every photo in the Alpine Shell Jacket gallery — have no description, so a screen reader announces them as unnamed images or skips them entirely.

Why it matters

This fails WCAG 1.1.1 — the single most-cited violation in ADA web lawsuits. It also means a blind shopper using a screen reader can't tell what any product photo shows.

How to fix

Give every product image a short, factual description of what it shows — product name, color, and the detail the photo highlights. In most store editors this is the image's “alt text” field.

#02CriticalRule checkWCAG 4.1.2The discount-code field has no label
Location: Order summary, on the CartReference ↗
What we found

The cart's discount-code input relies on placeholder text alone. It has no label, so a screen reader announces it as just “edit text” with no clue what to enter.

Why it matters

This fails WCAG 4.1.2 — and it sits on the path to payment, exactly where accessibility lawsuits focus. An unlabeled checkout field blocks the exact people the law protects at the moment they're trying to pay.

How to fix

Add a real label to the field (visible, or screen-reader-only if the design requires it) — placeholder text is not a label.

View the full example report

4 findings, screenshot evidence, and the summary — exactly as a real scan delivers it.

More example findings

Every finding is a rule a lawsuit can cite.

The scan checks image descriptions, contrast, button and form labels, and keyboard access — each finding names the WCAG rule it fails and the page it came from.

highContrast & ReadabilityCart

Muted gray text is too light to read

This fails WCAG 1.4.3, one of the most common violations cited in accessibility demand letters. It shuts out low-vision and older shoppers, who are a large share of buyers.

mediumButtons & LinksFeatured product

Color swatch buttons have no accessible name

This fails WCAG 4.1.2 — a screen reader announces each swatch as just “button”, so a blind shopper can't choose between Slate, Moss, and Black. Color-only cues also fail shoppers with color blindness.

mediumKeyboard & StructureFeatured product (mobile)

The mobile menu can't be opened without a mouse or touch

Keyboard access is a core WCAG requirement (2.1.1) regularly cited in ADA suits. If the menu can't be reached without a mouse, most of the store is unusable for shoppers with motor impairments.

How findings are validated

The industry rulebook, plus eyes on the page.

Every finding is grounded in either a named WCAG rule failing on your live page, or something clearly visible in the captured screenshot — never advice that would apply to any store.

  • Real rules, not AI guesses

    The backbone is axe-core — the industry-standard WCAG engine used by accessibility professionals. Every rulebook finding cites the exact rule it fails.

  • A second pair of eyes

    A vision review reads the captured page for failures rule engines can't detect — text baked into images, unreadable contrast in practice, meaning shown by color alone.

  • We never claim you're compliant

    The report describes findings and risk. No overlay widgets, no compliance badges, no lawsuit-proof promises — regulators have fined companies for those.

  1. Open the real page

    A real browser loads your store exactly the way a shopper's does.

  2. Run the WCAG rulebook

    axe-core checks the live page against WCAG 2.1 A and AA — the rules ADA and EU law reference.

  3. Capture the evidence

    A full-page screenshot records what was checked, dated and kept with the findings.

  4. Look for what rules miss

    The vision review flags visual failures only if they're clearly visible — it never guesses.

  5. Translate into plain English

    Every finding ships as what we found, who it shuts out, and how to fix it — no jargon.

Pricing

One demand letter costs more than 5 years of this.

Settling a single web-accessibility claim typically runs $5,000–$25,000 — and about 1 in 4 companies sued get sued again. Monitoring costs $199 a month, finds the failures first, and builds the dated record that shows good faith. Start with the free check.

See where you stand — free.

Free Instant Check

$0

A real scan of your homepage against the WCAG rules ADA and EU law reference.

  • Scans your homepage, a product page, and your cart
  • Checked against the industry WCAG rulebook
  • Accessibility score (0–100)
  • Plain-English findings with the fix for each
  • Full-page screenshot evidence
  • No credit card required
Most popular

Stay covered as your store changes.

Store Monitoring

$199/month
Per store. Cancel anytime.

Monthly re-scans build a dated compliance record — your evidence of ongoing monitoring.

  • Everything in the Free Instant Check
  • Automatic monthly re-scansBeta
  • Dated compliance record — your monitoring paper trail
  • New vs. fixed issue tracking between scans
  • Accessibility score history over time
  • Vision review that catches issues rule engines miss
  • Re-scan on demand after you ship fixes
  • PDF export of your compliance record
  • Email alert when a new issue appearsComing soon

Cover every client store you manage.

Agency

$1,000/month
Up to 10 client stores.

Monitoring and compliance records for your client stores, under one plan.

  • Monitoring for up to 10 client stores
  • A separate dated compliance record per client
  • Everything in Store Monitoring, per store
  • White-label reports with your brandingComing soon
  • Add or swap client stores anytime
  • Priority support

The monthly re-scan, dated compliance record, new-vs-fixed issue tracking, and score history come with Store Monitoring. Agencies: that's $100/store across 10 clients — and one dated record per client.

  • No changes are made to your store
  • Nothing is installed — no store access required
  • Free check before you pay
  • First payment fully refundable within 30 days
  • Cancel anytime
How it actually happens

The first notice most stores get is a demand letter.

  1. A handful of law firms file most of these cases. They use automated scanners to work down lists of similar stores — fashion, food, beauty, supplements.

  2. You don't get a warning. You get a demand letter: pay a five-figure settlement, or go to court over failures their scan found in minutes. Over 90% settle — fighting costs more than paying.

  3. Most owners pay quietly, sign a confidentiality clause, and never talk about it. And it doesn't end there — about 1 in 4 companies sued get sued again.

And the $49 overlay widgets? Hundreds of stores using them get sued every year anyway — regulators have fined overlay vendors for overclaiming. There is no sticker that fixes this. Finding and fixing the failures does.

Their scanners have maybe already seen your store.
See what they'd find — before they send the letter.

Scan My Store First

60 seconds. Free. No card.

Honest limitations

What CheckMyStore does — and doesn't.

Automated checks catch many WCAG failures, but not all of them. Knowing the edges is part of trusting the results — and part of why the report never claims you're compliant.

What it does

  • Checks your live pages against WCAG 2.1 A and AA — the rules ADA and EU law reference
  • Explains every finding in plain English, with the exact fix
  • Builds a dated compliance record of scans, fixes, and re-checks

What it doesn't

  • Certify your store as compliant or lawsuit-proof
  • Replace a manual audit with real assistive-technology users
  • Give legal advice
  • Install overlay widgets or auto-“fix” your store

CheckMyStore inspects public ecommerce storefronts such as Shopify, WooCommerce, Wix, Squarespace, BigCommerce, Webflow, and custom builds. Some stores block automated browsing and may return partial results. Nothing is installed, no store access is required, and a manual review is recommended before making any compliance claim.

Common questions

Fair questions, straight answers.

How long does the free check take?

About a minute. A real browser opens your store, checks your homepage — plus a product page and your cart when it can find them — against the WCAG 2.1 A and AA rules, and writes up the findings in plain English. It's a real scan of your live store, not a demo.

Do I need to install anything or give you access?

No. We only look at your public pages, the same way any visitor's browser does. Nothing is installed, no store login is needed, and nothing on your store is ever changed.

Will you fix the issues for me?

No — we find them and tell you exactly how to fix them. Every finding comes with a plain-English fix that you or your developer can usually apply in minutes (most are things like adding image descriptions or darkening a text color). After you fix something, re-scan free to confirm it's resolved — the fix gets logged in your dated record.

How is this different from free checkers like Lighthouse or WAVE?

The rulebook layer is the same industry engine those tools use — we don't pretend otherwise. On top of it, a visual review reads the actual page for failures rule engines can't detect (text baked into images, contrast that's unreadable in practice), everything is translated into plain English instead of developer jargon, and every scan is saved to a dated compliance record. Free tools give you a one-off report; this builds your paper trail.

Will this make my store ADA or EAA compliant?

No tool can honestly promise that, and we never claim it — companies that sold "instant compliance" have been fined by regulators. What we do: find real failures of the WCAG rules those laws reference, help you fix them, and keep dated evidence that you're actively monitoring — which is the strongest position a store can be in. A manual review is still recommended before making any compliance claim.

What if my store passes the scan?

That's the best outcome — and still worth recording. Stores change with every theme update, new product, and app install, which is how issues quietly reappear (about 1 in 4 companies sued get sued again). A dated record showing clean monthly scans is exactly what you want on file if a complaint ever arrives.

What happens after I subscribe?

Your store is re-scanned every month automatically. Each scan is added to your compliance record with the date, score, what got fixed, and anything new — and you can re-scan on demand right after shipping a fix or download the record as a PDF anytime. Cancel whenever you like, and your first payment is fully refundable within 30 days.

Who can see my report?

Only people you share the link with. Reports aren't listed publicly or indexed by search engines, and we don't share or sell your results. Your compliance record is your evidence — it's yours.

Law firms scan stores looking for targets.
Scan yours first.

The free check shows you the same WCAG failures a demand letter would cite — on your own store, in plain English, with screenshots. Know before they do.

No card required. Takes about a minute.